Rodrygo Goes is not in the best of situations from a sporting perspective and his future at Real Madrid is more uncertain ...

(In 2016, Adidas had $3.6 billion in US revenue, a 24% gain; Nike did more than three times that much.) But after a bad run of declining market share in the US from 2011 to 2015, Adidas is now ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Liverpool and adidas have revealed the club's new home and away kits for the 2025/26 season. The Reds sealed a new, 10-year ...

The NikeCourt and adidas Originals logos featured at Wimbledon 2025. / Nike, adidas Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon.

Nike has seen £14bn wiped off the values of its shares since Trump revealed his tariffs. Adidas shares have also plummeted 15 per cent, wiping more than £4bn of the company’s value.

Nike: 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman in Oregon. (Officially became Nike in 1978.) Adidas: 1949 by Adolf “Adi” Dassler, who began making shoes in 1920, in ...

Adidas was considered the cool, European-flavored alternative, already worn by a significant portion of NBA players. And Nike, relatively new to basketball, was fighting to find its footing.

As we begin 2025, Nike NKE shares have hovered near 52-week lows while Adidas ADDYY stock is not far from its highs. Surely, investors may wonder if a sharp rebound is in store for Nike shares or ...

Two years ago, the idea of Adidas striding ahead of its US rival Nike would have been laughable. Back then, the German company was in crisis after parting ways with the rapper Kanye West. Today ...