More than 500 kids and adults built a 29,040-foot-long Rainbow Loom chain in Tustin on Saturday in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

Kids make Rainbow Looms on their own using a kit, which, for $14.99 plus shipping, comes with a loom, a crochet hook and multi-colored rubber bands. A bag of more than 600 additional bands is less ...

A BIG PART OF THE FUND IS RAISED BY SELLING RAINBOW BANDS. ON "JIMMY KIMMEL," HE IS WEARING A SUIT MADE ENTIRELY OUT OF THEM . THAT SUIT ACTUALLY SOLD ON EBAY FOR $40,000.

The Rainbow Loom concept is pretty basic - two plastic boards, a crochet hook, and as many coloured rubber bands as you can get hold of. With it you can make bracelets, necklaces, earrings ...

The trend of kids using a loom to make rubber band bracelets first caught on in late summer, spiked in September when kids returned to school, and was completely over by December. It grew too fast ...

But the Rainbow Loom alone accounted for 2.9 percent of same-store sales growth last year, and Michaels sold the bracelet-making device for only six months of that period.

Two weeks after she bought her first Rainbow Loom kits, O’Hara placed a $10,000 order. Back in Michigan, the Ngs stared at the order on the computer screen in shock.

The loom, which costs $15.99 to $17.99, has three rows of 13 pegs each. A user loops rubber bands around the pegs to weave myriad patterns — from a simple fishtail to elaborate floral designs.