Personalizing wine labels is super fun and stuff, but there's a deeper purpose behind it. Barefoot is doing it in celebration of Pride Month, they say in a press release.

By allowing users to add a rainbow label but flagging everyday LGBTQ words as offensive, Coca-Cola is of course being criticized for rainbow washing during Pride Month.

The Coca-Cola rainbow-colored labels are the beverage brand’s way of being one with the community in the promotion of diversity, equality, and inclusivity – not just among the members of the ...