Meet Purple: She’s peanut, she sings, and she doesn’t wear high heels (she sports lace-up boots). The purple peanut M&M is the first new character in 10 years, according to the brand.

Purple has "self-awareness" and the character presents "acceptance" and "inclusivity", as well as a "quirky nature", Mars Wrigley said in a press release and playful social media posts on Wednesday.

Purple is the first female peanut mascot in M&M’s 81-year history. Men still outnumber women on the now seven-character cast, with Green and Brown being the other female characters.

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

Meet Purple: She’s peanut, she sings, and she doesn’t wear high heels (she sports lace-up boots). The purple peanut M&M is the first new character in 10 years, according to the brand.

After causing outrage by making over the Green M&M and launching a special bag featuring its new Purple character in honor of International Women’s Day, M&M’S says it is taking a step back ...

Purple joins Red and Yellow, introduced in 1954, Blue, Green and Orange from 1998, and Brown, debuting in 2012. “Peanut-shaped” Purple is the third female in the line-up, joining Brown and ...

The brand had introduced the Purple character last year and then earlier this year a bag of the candy featuring the female characters was released. Last week, M&M’s said, “America, let’s talk.

The purple peanut M&M is the first new character in 10 years, according to the brand. "Purple has been in the works for a very long time, for years," said Jane Hwang, global vice president of M&M'S.

The purple peanut M&M is the first new character in 10 years, according to the brand. "Purple has been in the works for a very long time, for years," said Jane Hwang, Global Vice President of M&M'S.