Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Here are my top five PR challenges and predictions you can anticipate in 2025 and how you can capitalize on these ...

The "State of the Press Release 2024" report by PR Newswire unveils highly relevant insights about the public relations ...

Curious how AI is revolutionizing public relations? PR and AI professionals are harnessing AI to automate repetitive tasks, ...

the way we approach public relations will require changing skill sets and an awareness of what is happening. Let’s review some of the current trends in this industry and what we can expect in ...

I cover digital trends in travel, media and entertainment ... In this environment, public relations firms have a monstruous challenge to stay relevant, by effectively communicating and telling ...

In the energy sector, where innovation and environmental responsibility are constantly evolving, energy public relations (PR) plays a pivotal role in shaping how companies are perceived by both the ...

Adaptability is essential in the ever-changing profession of public relations. Trends change, media platforms evolve, and the audiences we target are continuously transforming. Professionals must ...