Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

The public relations curriculum places a heavy emphasis on teaching you all the skills you'll need to succeed and excel in any of these organizations. You'll learn the basics in the field and also ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...