Within 40 years, the firm has worked with or led more than 300 campaigns for government agencies, local nonprofits, ...

PR can bridge the gap between a great idea and a profitable offering by positioning new brands in conversations that help it ...

West Cary Group, a leading marketing, advertising and technology firm headquartered in Richmond, Virginia, was recently ...

Since a marketing campaign often uses a combination of these mediums, all of this can add up and become very pricey. Public relations can be more cost-effective if you know what you are doing.

Its public relations and advertising clients included the American Petroleum Institute ($27.6 million) and CropLife America ($1.5 million), which represents the manufacturers of pesticides and ...

07-21-2022 FAST COMPANY EXECUTIVE BOARD Public relations advertising: Leveraging big data for big insights Here are eight practical steps to help you get bigger and better insights from your PR data.

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public relations and advertising are a ‘black box’ in government spending October 14, 2015 The “Rosie the Riveter” wartime campaign from the federal government during World War II By Lisa Rein ...

Home Academics Undergraduate Majors Advertising and Public Relations Build relationships, reputations, partnerships and promotions. Advertising and public relations are integral to the success of ...

Develop your ability to think creatively and influence communities, consumers and society. In-class experience Research, plan, implement and evaluate effective public relations/advertising campaigns.

Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, ...

CU Boulder’s Department of Advertising, Public Relations and Design prepares you to be a leader in our ever-changing information society. Join a cohort of graduate students who are working to tell ...