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The challenges transitioning from leads to accounts in B2B are both technical and organizational. The post Why is it so hard ...

A few years ago, James B. Oldroyd, a professor at the Sloan School of Management at the Massachusetts Institute of Technology, was approached by the CEO of InsideSales.com, Dave Elkington.

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3. If you are using “trigger-list” data, understand the requirements and provide marketing materials commensurate with the data. 4. If you buy Internet leads, review the written policies and ...

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Lead nurturing and content marketing are a dynamic combination ... Continue the learning process after the purchase and check in often. Provide customers with information on new features, plus ...