Therefore, automation should supplement the genuine human component of a social media strategy. Keep the audience in mind.

This automation can occur through software—in which AI systems analyze data, learn from it, and make decisions—or through hardware, such as robotic process automation (RPA) in the physical world.

AI systems often need access to sensitive business and customer data to function; however, using third-party, cloud-based automation platforms can potentially expose this data to privacy breaches.