The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

And when it does, it works really well. For "story-selling" (which is as it sounds: selling with stories), Marketing and Sales work together. They are co-storytellers. Marketing creates the blueprint ...

The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Unless you can pinpoint what makes your business unique in ...