Selling and marketing are often considered distinct functions within the promotional element of the marketing mix. However, when looking at marketing and communications as a big umbrella that ...

Dreams are an easy sell There's no cause for self-loathing, though, says Stephen Barrett, retired psychologist and founder of MLM Watch , a guide to combat fraudulent multilevel marketing companies.

If your product has many potential selling points, don't try to design a marketing campaign that encompasses each one. Trying to promote a variety of unique selling points just confuses consumers ...

Merchandisers must never forget that consumers view what they sell as tubes of paint: They carefully select the vessels they believe will help them to paint the lifestyle canvas of their dreams. A ...

Social selling leverages social networks and gives salespeople the ability to connect directly with customers. In 2016, LinkedIn found that 90% of top-performing salespeople use social media as ...

ITSMA reports that 85% of marketers who measure ROI describe account-based marketing as delivering the highest returns of any other marketing approach. A LinkedIn study found that social selling ...