Hershey Co.‘s Canadian business used the platform to deliver 20,000 samples of a new chocolate bar to consumers in less than two weeks early this year – twice as fast as a typical sampling ...

Duncan McCaslin of Sidekick argues that product sampling is far from dead; in fact, it’s taking on a new life through the metaverse, NFTs, and cryptocurrencies.

Sampler, which matches large packaged-goods firms with consumers seeking samples by mail, has acquired fellow Toronto tech startup AdMass. AdMass helps brands and their agencies create data-driven, ...