When it comes to perceptions of quality, the soft trumps the hard every time; poor relationships caste a dull patina on the shiniest portrait and can make even a good product or service look bad.

Stay close to your product, build real relationships with the people who make it possible, and strive to learn and grow together. Most importantly, never lose sight of quality.

The CMO also must look at Quality as a function of product lifecycle—in a similar manner to how their clients would look at Quality if they were manufacturing the product themselves. The basic ...

I have been in this industry for a long time now, and I can tell you that investors value relationships and trust people, not sleek pitch decks, products, features or big numbers.

Different activities in the product lifecycle are addressed in the series. Parts 1 and 2 focus on product realization using QbD. Other parts to be published address activities later in the product ...

2. Provide Open Communication And Regular Check-Ins. Build strong supply chain relationships with consistent, open communication. Regular check-ins, beyond problem times, foster trust and ...