Dell has revamped its product naming strategy, introducing categories like Dell, Dell Pro, and Dell Pro Max. This change aims to simplify but might end up confusing customers more.

Dell is ditching its old naming system for PC products. The company is dividing its PC line-up into three categories: Dell, Dell Pro, and Dell Pro Max.

These teams select names from a database of Swedish terms, following a system based on the type of product. For example, outdoor furniture is named after Scandinavian islands.

Dell’s changing up its product names for laptops, desktops, and monitors for CES 2025 — opting for branding like Premium, Pro, and Max over XPS, Latitude, and Precision.

Apple overhauled the naming system for all its operating systems to use a year-based unified version number. As someone who dreads deciphering model numbers, I say Apple should do the same for its ...

To that end, AMD is shaking up the naming conventions it uses for its mobile Ryzen processors. The new model numbers will look similar to AMD’s existing products at first glance.

Jun 09, 2023, 08:15am EDTAug 12, 2024, 05:11pm EDT getty Choosing the right name for a new product is a critical task for any company, as it can significantly impact its success in the market.

I’m glad I did as my initial copy for diginomica had inadvertently misnamed the product line numerous times. Some vendors are really sensitive about their product names. They get especially cranky if ...