When a product launch is delayed, it can throw a wrench into the best-laid marketing strategies. Yet, such setbacks are not uncommon in the business world. The key to navigating through this ...

Differentiation in Product Marketing Strategy. A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

If you are a product marketer, you might have heard the terms go-to-market strategy and marketing strategy used interchangeably. However, they are not the same thing.

Product marketing is about understanding the buyer and their journey, and using this to build effective go-to-market strategy. Product marketing lies at the intersection between product ...

Teamwork Product marketing strategy cannot be formulated single-handedly by a person or team in the company. It requires collective efforts of the entire organization.

This is about taking the guesswork out of your marketing messages. If a potential buyer has to decode what your product actually does for their health, it becomes quickly problematic.

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Product Pricing as a Marketing Strategy. Pricing isn't just about a number. There is a lot of strategy involved. Assume you make widgets for $5 each. As a business owner, you want to achieve 20 ...