An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

We once launched an email campaign filled with clever puns and eye-catching visuals, thinking creativity alone would drive ...

In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. Product marketing is being embraced by B2B ...

It's easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift ...

Following the turn of the millennium, many American manufacturers were caught off guard when Chinese imports began surging ...

These include: Instead of directly pushing products, build a loyal niche ... Integrate Shorts into the overall marketing strategy by cross-promoting and coordinating with other campaigns and ...

Discover how AI is revolutionizing marketing—from personalization and automation to analytics—enabling smarter, faster, and more efficient brand growth.

Promotional products have long been a staple of marketing strategies, providing businesses and organisations with a tangible ...