There are many legal products on the market today that appeal to younger consumers but can be harmful to their health and ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining a reputation distinct from traditional marketing in growing ...

Brilliant marketing is an amplifier. It does not discriminate between a bad product and a good product. Done well, it magnifies the product's inherent value. If the inherent value is vaporware, then ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Chang previously worked at Verizon Media, later Yahoo, and held roles at Roku and Amazon Studios. This article, Philo hires Steven Chang as Head of Product Marketing, was first published at The Desk.

Using these categories, a business can adjust its product lines and marketing techniques to appeal to each group more effectively by addressing their specific needs. Numerous types of businesses ...

Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands ...

Decisions pending in deceptive-marketing suits against nicotine products could soon forge a path for related litigation.