The product demonstrated minimal risk to the pregnant patient and neonate, with substantial benefit of reduced risk of RSV complications for the neonate after birth.

U.S. supplemental health product sales exceeded $2 billion in early 2024. Now with innovative coverage features and services, brokers have new ways of meeting client needs.

There were a lot of examples of selling benefits in Tuesday’s launch of Apple’s new iPhone 12 models. In the virtual product launch, customers heard terms like “5G ultra-wideband network ...

I fondly remember my early career days working in the computer industry as part of a sales team. We would spend countless hours comparing the features and benefits of our offerings to the ...