The word “Dixie” is considered problematic because of ... Because of all this, the brand has long been criticized for the way its logo exoticizes and hypersexualizes Latina women.

This lack of clarity made it more difficult for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that are instantly recognizable.

“Like solving a problem or puzzle, we will remember this about the logo and brand, which increases our perceived value,” says Reilly Newman, a brand strategist at Motif Brands ...

accounting for 53% of the total best-performing brand logos in the world. Blue, in particular, is often used for social media apps and is used by 30% of the best-performing tech companies.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...