Private-label manufacturers hope that upgraded manufacturing technology will help them claim toilet-paper market share from Procter & Gamble Co. and other high-end brands, the Wall Street Journal ...

Clearwater Paper Corp. in Lewiston, Idaho, is the largest supplier of private label toilet paper to retail grocery chains, the company said.

Clearwater Paper Corp. in Lewiston, Idaho, is the largest supplier of private label toilet paper to retail grocery chains, the company said.

Euromonitor has previously reported that private label toilet paper sales have outgrown the overall category by 3x since 2007, and Private Label Buyer magazine reported 10% growth in 2013.

However, the company is also expected to face more competition in the toilet paper market from several major retailer upgrading their private-label toilet paper to a kind that's more comparable to ...

Several major U.S. retailers are looking to upgrade their store-branded toilet paper to compete with fluffier brands such as P&G's Charmin and Kimberly-Clark's Cottonelle.

The label had also already begun taking sales from other private labels. Amazon’s Pinzon bed and bath sales dropped 50% by September 2017 as AmazonBasics grew by about 50%, to nearly $10 million ...

Clearwater Paper Corp. in Lewiston, Idaho, is the largest supplier of private label toilet paper to retail grocery chains, the company said.