The collection features four courses covering more than 14 hours of instruction that can guide a private label operation from an idea to finding the ideal product to marketing to hitting on all ...

But all that variety has a dark side. Food writer Adam Reiner recently investigated how the company develops its private label products for a story in Taste — and what he found wasn't so delicious. In ...

Forty-four percent of consumers—and 70% of those earning more than $150k per year—saying they’re more likely to try a private label if it’s marketed as a dupe of a high-end product.

By leveraging AI-driven insights, brands can tailor their product offerings to match evolving consumer preferences with greater precision than ever before. A Private Label Future Looking ahead, the ...

Innovation key to private label growth Photo: ©SHEILAF2002 – STOCK.ADOBE.COM 10.11.2022 By Caleb Wilson ...

Along with a durable private label product and plan in place, D2C e-commerce can help your brand’s growth trajectory and drive swift expansion. It also lessens operational costs, permitting your ...

Private-label brands are becoming increasingly social media-savvy and engaging Gen Z consumers through TikTok "dupe" videos, which highlight cheaper versions of well-known products, she added.

After 80+ Years, the National Hardware Show Transforms Itself with a Bold New Mission: Getting Products to Market Faster, Smarter, and More Profitably Informed by customer research and a sharp focus ...

Trader Joe's is a goldmine for anyone who likes unique snacks, condiments, and ready-made foods. Their products are creative and reasonably priced, and the company always seems to be putting something ...

PLMA is gearing up for its Annual Private Label Trade Show. The show will be held Nov. 16-18 at Donald E. Stephens Convention Center in Chicago. Noting that in 2024, store brand sales reached $271 ...

According to a 2025 NielsenIQ analysis, 59% of U.S. consumers say they trust private-label products — especially when those products are endorsed by retailers they already rely on.