PHILADELPHIA--(BUSINESS WIRE)--Gopuff announced a trio of investments into its ‘Basically’ private label brand, expanding its assortment of high-quality, high-value everyday essentials as ...

advertisement 02-05-2025 DESIGN Target’s colorful Up&Up rebrand aims for more shelf appeal How design agency Collins gave the retailing giant’s $3 billion private-label brand a high-value feel.

Store brands also have been taking a bigger share of all unit sales, according to a recent report by the Private Label Manufacturers Association (PLMA), hitting a record last year of 20.7%.