A viral range of soft drinks promoted by YouTube stars Logan Paul and KSI flew off UK supermarket shelves in late December 2022. Prime Hydration was made available as an Aldi “Special Buy” on Thursday ...

Aldi supermarkets across the UK came under siege this week, as shoppers fought to get their hands on a viral range of soft drinks promoted by YouTube stars Logan Paul and KSI. Prime Hydration was made ...

YouTubers Logan Paul and KSI founded Prime Hydration in 2022, and while their products have become increasingly popular and profitable, the company continues to face class action suits over the ...

Prime arrived in US stores in 2022, but the drink landed on Aldi supermarket shelves on Thursday 29 December, priced at £1.99 per bottle.

Claire Zimmerman, 12, said she's only had Prime Hydration and thought it "wasn't really good." She said she's never seen it advertised to her on TikTok and didn't know there was a caffeinated one.

Prime Hydration is not an energy drink (it’s a sports drink) as it does not contain caffeine nor does it contain sugar. Instead, it is sweetened with aspartame. However, Prime Energy obviously is an ...

Some kids even sold Prime to each other, for up to $10,” he told CBC Kids News in an email. Dyaus also said the “cool factor” of Paul and KSI is what’s behind the drink’s popularity.

If you're still saying $4, good for you — but some are willing to pay much, much more for a taste of the limited edition AM34 Prime Hydration flavour.

Beverage bottler Refresco filed a lawsuit against Congo Brands, owner of Prime, alleging Congo backed out of an agreement to produce the hydration drink. Refresco seeks $67.7 million from the ...

Prime isn’t exclusively an energy drink. Prime Hydration is the brand’s sports drink, which contains coconut water, B vitamins, and branched-chain amino acids, which bodybuilders use to ...