Primark is incorporating more inclusive features into its children's wear, aiming to ensure comfort and a positive wearing experience for a broader range of kids.

This means more than 50% of Primark’s kids' clothing will now be neck label free, including almost 70% of pyjamas, with an ambition to keep increasing this further.

Chloe joked that the fitness collection in Primark was like "gym heaven." She also picked up a £16 zip-up jacket, which she later reviewed and dubbed her favourite find from the workout gear.

Primark is making a major change to its kidswear clothing range, aiming to address some of the biggest sensory challenges many children face when it comes to clothing. It's part of an Extra Comfort as ...

Consequently, over 50% of Primark's children's clothing will be free of neck labels, including nearly 70% of pyjamas, with plans to continue expanding this initiative, reports Devon Live.

More than 50% of Primark’s kids clothing will then be neck label free, including almost 70% of pyjamas. Seams in socks were also identified as another common source of discomfort.

The collection is available now in 64 stores across the UK, either in store or via click and collect. Primark head of diversity & inclusion, Charlie Magadah-Williams, said: “Primark was founded with ...

Primark trading director Ann Marie Cregan said: “We want all kids to feel great in their clothes, so they can focus on what matters – being themselves. This isn’t about creating a new and special ...