Primark’s opening times will vary depending on location. Some, like London’s White City branch remain open until 10pm this Boxing Day, while others could be closing a little earlier.

Speaking to Drapers at the launch of the collection today (20 January) at Protein Studios in Shoreditch, east London, Jenkins said: “The most important thing is that it's a permanent Primark addition.

Primark is Britain’s one-stop-shop for stocking ... first of its kind from a high street retailer – includes a smart, white women’s poplin shirt (£18) that features accessible openings ...