Primark has been praised for setting a “positive example” to other fashion brands by featuring a model with a missing tooth in its spring/summer campaign. The high street clothing brand posted ...

Primark has been praised by thousands online for choosing a model with a disability to model their clothes. The fashion retailer recently shared an image of Kelly Knox, a model who was born ...

Shoppers have applauded Primark for raising awareness of the skin condition by choosing to include a model with vitiligo in the campaigns for its new ranges of children’s activewear and casualwear.

Primark's new ad campaign features actual customers as models. It's a thoroughly awesome move, as the international retailer has effectively captured the ultimate in street style with these images.

High street giant Primark has been flooded with praise after showing a plus size model with stomach rolls, stretch marks and body hair. Primark shared a picture of the beautiful model wearing a £ ...

Primark has been applauded by fans for its latest Valentine's Day lingerie advert on Instagram. The post shows a gorgeous model sporting a 'dreamy' lingerie set while showcasing her black stoma bag.

Need more colours." The items, which can be seen on models on Primark's website, feature a relaxed fit. The trousers also boast a stretch waistband for added comfort. The product description notes ...