Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

AB Foods operates in 56 countries around the world, with Primark recently launching its first US marketing campaign in New ...

According to the ABF CEO, Primark can “communicate events and ranges much better than it used to, and paid marketing is part of that mix”. Tonge added that Primark’s gross margins continue to be good” ...

Following the debut of adaptive women’s underwear in 2024, Primark has expanded its offerings of clothing for disabled people ...

Additionally, Primark has an opportunity to lead the conversation on inclusivity in fashion, using its platform to raise awareness and inspire other retailers to follow suit. Marketing will also ...

Primark is putting some marketing muscle behind its U.S. expansion. Since launching its first store in the U.S. in 2016 — a flagship in downtown Boston — Primark has primarily relied on store ...