Inspired by UK NGO Waste and Resources Action Programme (WRAP), Primark says its durability guidelines are designed to set the bar for how retailers can extend the life of their clothing and ...

A pair of £15 jeans outperformed a £150 alternative in terms of durability, a new study has found. The University of Leeds teamed up with Primark to assess the longevity of its items in ...

CALLING all fashion fans - Primark has made a major change to its denim section and it's bound to leave you beaming. So if you are struggling to find a pair of jeans that fit you perfectly (and ...

Primark has just launched a new pair of jeans that has pleased many shoppers. Renowned for its wide range of affordable fashion items, including shirts, pyjamas, accessories and homeware ...

Primark is stocking a pair of jeans that bear a striking resemblance to a designer alternative. Known for its affordable fashion and homeware, the high street giant may have just introduced a new ...