Value retail giant Primark aims to address the lack of universal standards for clothing durability with the launch of its Durability Framework, which sets out expectations for long-lasting ...

CALLING all fashion fans – Primark has made a major change to its denim section and it’s bound to leave you beaming. So if you are struggling to find a pair of jeans that fit you perfec… ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability organisations and consumer focus groups. Features such as easy-to-use fastenings, ...

From 13 stores mostly situated in the Northeast in 2022, Primark is planning 60 U.S. locations by 2026 Jeans for $16, Shirts for $14: Primark, With Cultlike Status Overseas, Takes on U.S. Retailers ...

A pair of £15 jeans outperformed a £150 alternative in terms of durability, a new study has found. The University of Leeds teamed up with Primark to assess the longevity of its items in ...

But with Primark’s new range of adaptive clothing, I’m minded to break my own rules. It isn’t the first time a company has recognised that, yes, there are people in this country for whom ...

Primark's own description reads: "These leopard print jeans are having a major moment, and we're all in! With their eye-catching design and comfortable fit, these jeans are perfect for making a ...

As part of the project, Primark also commissioned research from the UOL School of Design. It tested clothing priced from £5 ($6.54) to £150 ($196.08) against wash and performance standards and ...

CALLING all fashion fans – Primark has made a major change to its denim section and it’s bound to leave you beaming. So if you are struggling to find a pair of jeans that fit you perfec… ...