Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

The 8,700 sq ft Primark Home, will be opening at Fountain House on Donegall Place and follows major growth for the business in the homewares department. The range has been expanding significantly ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+] organisations and consumer focus groups. Features such as easy-to-use fastenings ...