Value retail giant Primark aims to address the lack of universal standards for clothing durability with the launch of its Durability Framework, which sets out expectations for long-lasting ...

Greggs and Primark will launch a second fashion collection on August 5th, ... The new 21-piece collection includes cycle shorts, ... Greggs x Primark range is back! Clothing, ...

Launched on 15 September 2021, Primark Cares – the retailer's sustainability strategy, going by the same name as its sustainability-focused clothing range – aims to reduce fashion waste by making 100% ...

The clothing was also made to have enhanced durability, with denim tested to a wash standard of 30 washes, and jerseys to 56 washes. Primark says clothes in the collection are affordably priced, with ...

Primark has also contributed to WRAP’s Durability Research Project, working to develop a Durability Framework that sets industry standards for extending the life of clothing. By making the framework ...

But with Primark’s new range of adaptive clothing, I’m minded to break my own rules. It isn’t the first time a company has recognised that, yes, there are people in this country for whom ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability organisations and consumer focus groups. Features such as easy-to-use fastenings, ...

Clothing retailer Primark has unveiled a new affordable 49-piece adaptive clothing range for men and women which includes wardrobe staples based on Primark’s bestsellers - from trench coats to jeans, ...

Primark is keen to promote the idea that clothing durability shouldn’t be a luxury — it should be a necessity. Credit: Shutterstock. Inspired by UK NGO Waste and Resources Action Programme (WRAP), ...