This means more than 50% of Primark’s kids' clothing will now be neck label free, including almost 70% of pyjamas, with an ambition to keep increasing this further.

Primark trading director Ann Marie Cregan said: “We want all kids to feel great in their clothes, so they can focus on what matters - being themselves. This isn’t about creating a new and ...

Primark trading director Ann Marie Cregan said: “We want all kids to feel great in their clothes, so they can focus on what matters – being themselves. This isn’t about creating a new and special ...