A Manchester-based clothing brand has called Primark out after noting alleged similarities between a logo used on a green Primark 'Explore Nature' kid's hoody and their own logo. Hikerdelic ...

Primark has come under fire from a small clothing brand which claims it has gone "a step too far" after spotting alleged similarities between its logo and one used on the store's hoodies.

Primark, the budget fashion retailer, has refreshed its brand, with an updated logo and colour scheme as part of what it calls a “playful update”. The new-look logo features a custom font and a ...