Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to ...

Primark has revealed a new brand identity, including an updated logo featuring a “refreshed” blue from its new colour palette, and a specially designed font.

Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

Primark, the budget fashion retailer, has refreshed its brand, with an updated logo and colour scheme as part of what it calls a “playful update”. The new-look logo features a custom font and a ...