This move positions Primark at the forefront of inclusive fashion, addressing a market that is both underserved and growing in demand. With this initiative, the brand is not only making a business ...

Primark has confirmed that it will be opening its first ever standalone homeware store this year. The high street retailer has confirmed that the store - which will open in Belfast city centre in ...

Currently, there are 29. In the following Q&A, Federico explains how Primark is investing more in marketing to support its U.S. expansion and drive brand awareness among Americans. Primark ...