Fashion retailer Primark has launched its first “customer-facing” mobile app, enabling customers to browse products and check ...

Primark has today revealed a refreshed look and feel for the brand, as it launches its new summer collection and campaign, Viva Summer. Primark’s new brand world was developed with its global branding ...

International fashion retailer Primark has named Matt Houston as its chief customer and digital officer to strengthen brand experience. Houston will oversee the integration of Primark's customer and ...

Advertisement The price architecture will be the same as Primark’s core offer with products starting at £2.50 for a T-shirt, and suits on sale for £40. The product will sit in an area designed ...

Primark, the budget fashion retailer, has refreshed its brand, with an updated logo and colour scheme as part of what it calls a “playful update”. The new-look logo features a custom font and a ...