AB Foods, whose shares are up 30% this year, said Primark’s sales for the 2022/23 year should be around £9 billion - 15% ahead of 2021/22, with like-for-like sales up 9%.

The salons are set to be a permanent fixture across 40 stores across the UK, the first being in the flagship Oxford Street store and, according to my stylist, Birmingham will be the next location.

The Beauty Studio, operated by Lashious Beauty, covers 1,000 sq ft of boutique beauty treatments with prices starting at just £3 - in true Primark fashion.

Oxford Street is doing incredibly well.” Sales at its 419 stores should rise 16% to £4.2 billion in the half-year to March 4, which suggests consumer spending is holding up better than economic ...

But like other fashion houses including Superdry, Weston thinks Oxford Street needs help. “There is a lot of improvement possible. Our stores are trading well, certainly up to pre-pandemic levels. But ...