The backlash against Uber’s surge pricing in the midst of an Australian hostage crisis on Monday was swift and decisive. Uber riders in Sydney started tweeting about price hikes shortly after an ...

Would Uber Be Better Without Surge Pricing? According to Uber's ... 2/3 of their unfilled requests were now being filled. It turned out that drivers were responding to price elasticity.

Uber’s surge pricing has been a bone of contention for some time. During New Year’s Eve 2012, rates in New York City went as high as eight times the standard rate .

Surge pricing helps fix these temporary ride shortages by matching supply with demand. When demand for cabs surges, the price of a ride rises in step. That encourages more Uber drivers to jump in ...

It is not surprising that a Google search with the joint phrases “Uber surge pricing” and “price gouging” generates more than 2,000 hits. Drastic changes in surge prices creates doubt and ...

In addition, Chen said, Uber customers are more likely to accept a surge price that isn’t a round number because it seems less made up. “Like, you know, they must have seen it was raining and ...

Now, with Uber’s latest changes to its app, pricing will be much clearer, so you’ll no longer be shocked at what your ride actually cost you (like this woman whose ride on Halloween was $500).

Uber riders don’t like surge pricing, but drivers do, and Uber seems to be of two minds about the subject. A top Uber engineer says the firm is working with machine learning to replace surge ...

Variable-pricing model increases the rates for rides with the limo-booking service, surprising many New Year's Eve revelers. Uber's 'surge pricing' surprises some users - CNET X ...

Uber’s surge pricing feature is great for the company’s business, since Uber keeps a fixed percent of fares. When Uber’s surge price multiplier kicks in, Uber makes more money.