Charm pricing vs. prestige pricing Charm pricing uses prices ending in the digit 9. Interestingly, studies have shown that ending prices in other odd numbers, such as 7 and 5, can work too.

Today’s luxury buyers want authenticity, meaning and values-driven experiences. Luxury is now defined by emotional connection ...

Mohammed is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow and the recent HBR article, “ Setting a Pricing Strategy Amid Ever-Changing Tariffs.” ...