This strategy, often called "charm pricing ... may be enhanced when the cents are printed in a smaller font. Prestige pricing is the complete opposite of odd or charm pricing.

“However, prestige pricing, which involves rounding ... “Other very realistic factors that play to your pricing strategy will have to include your audience, product positioning and prices ...

The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus ... That "deal" might be in straight-out monetary terms, or based on prestige-of-ownership or the fear of ...