Avoid Monday mornings, Friday afternoons, holidays and busy news days. Tailor your timing to the nature of your news; for example, weekend events may benefit from a release sent later in the week.

Designed to generate media coverage, press releases are usually about 400 to 500 words, often written in Associate Press style and potentially including multimedia assets such as images, videos and ...

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help ...