Not only do 81 percent of Purdue fans polled prefer the old logo, they've taken to the comments section to point out details they dislike. Ultimately, the real merchandising lesson is this ...

Legendary Purdue basketball coach Gene Keady went all in for Monday's championship game. The 25-year leader of the Boilermakers got a 'P' logo put into his hair for the title game.

Flashy logos are back in fashion but preppy brands should beware, according to one retail analyst. In a note to clients on Friday following the news of Gap Inc's decision to split into two ...