"Yeah, it's an aesthetic," answered one. A TikTok video of three young girls promoting Texas clothing boutique Dear Hannah Prep, gave their thoughts on "preppy." "It's fun and colorful," explained ...

The preppy aesthetic is inspired by a student’s style at prep school — think plaid skirts, collared shirts peaking out from argyle sweaters, headbands, and pearl necklaces. A preppy vibe also ...