You'll find it in the quality menu just above the normal 1080p option, and if you're not already subscribing to the Premium service then clicking on that option will give you the option to sign up ...

YouTube is working on audio quality tiers, with higher bitrates likely locked behind Premium. Users may soon get "Auto," "Normal," and "High" audio options. YouTube previously tested higher audio ...

YouTube has extended its 1080p Premium feature to desktop web clients. Previously, the feature was rolled out to iOS, Android and Google TV users. The higher quality, sharpness and detail offered ...

The trust dividend: why premium environments deliver more Channel 4 is making a bold case: regulated, publicly accountable platforms aren’t just brand-safe, they’re brand-building.