PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

It’s not surprising to see pastels on the spring runways. The soft shades return each year in updated iterations, and often a noteworthy shade that falls within the pastel color family.

Through color trends and cultural moments, pink is always present in some form. From the days of Barbiecore to dopamine decor, pink makes its presence known through punchy hues and subtle shades ...

Westman Atelier's new blush and contour palettes deliver featherlight, soft matte colors to the cheeks. Shop it exclusively ...