Mr. Potato Head first hit the toy scene in 1952, when it didn't even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or a mustache into.

Mr. Potato Head and Mrs. Potato Head will still be sold. “This is a really smart move for Hasbro,” said Allen Adamson, co-founder of branding firm Metaforce.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into. Hasbro, which ...

Hasbro is rebranding its decades-old line of Mr. Potato Head toys to make them a single, gender-neutral doll with swappable limbs and accessories, in a move slated to take effect later this year.

She says she's planning to challenge the record for fastest time to assemble a Mr. Potato Head blindfolded. To do it, she'll have to beat the existing record of 14.90 seconds, held by Germany's ...