Box description: The black-on-white "Raisin Bran" logo is smaller in size than the giant word "Crunch," printed in yellow with the letters offset, to make it seem that shock waves jumbed them up.

An iconic Kellogg’s cereal has been re”bran”ded as a healthful snack pouch that can be enjoyed on the go. The Michigan-based foods giant is launching two new varieties of its popular Raisin ...

Today is National Raisin Bran Day. There are a few big raisin bran names in the cereal aisle -- Kellogg's, Post, Malt-O-Meal, plus the obligatory house brand and maybe a more-upscale organic version.

And we're not talking ice cream or fudge sauce here -- it's raisin bran. Both Cascadian Farm, an organic cereal, and Malt-O-Meal, one of the least-expensive contenders, both won 80 or more points ...