Pop-Tarts Bowl Saturday featured a bonkers Fast & Furious tribute to a strawberry breakfast treat that was eaten last year by ...

From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college ...

Pop-Tarts were everywhere in Orlando, and after Iowa State outlasted Miami to win the Pop-Tarts Bowl, suddenly it was feeding ...

The Pop-Tarts Bowl starts off in wild fashion, as Miami football fumbles on first play of the game vs. Iowa State ...

Back in November, the game announced that three Pop-Tarts—Frosted Hot Fudge Sundae, Frosted Wild Berry, and a mystery flavor—would be in attendance, with the game MVP selecting which one will ...

It should also not be edible. Like, guys. They really ate the Pop-Tart mascot. That's wild. THE MOST UNSERIOUS BOWL: This is how every bowl game should be But I digress. What I really came here to ...

The flavor can also be purchased on the Pop-Tarts online shop. Cinnamon Roll (right) will be in for the fight of its life against Hot Fudge Sundae (left) and Wild Berry (right). (pop-tarts ...

Pop-Tarts is toasting up some news. TODAY exclusively announced on Dec. 4 that the Frosted Cinnamon Roll Pop-Tarts flavor will serve as the third mascot at this year's Pop-Tarts Bowl, giving it an ...