Sanrio and Takara Tomy are gradually releasing Punirunes featuring Sanrio's mascot characters as touchable virtual pets in Japan.

Hello Kitty is one of the most famous mascot characters in the world, yet Sanrio also has several other beloved mascot ...

Pompompurin has a fascinating history. First introduced in 1996, Pompompurin was created as part of a Sanrio internal design contest aimed at designing a new dog-themed mascot.

In June, at Sanrio Fes, in Yokohama, Japan, the company announced this year’s Character Ranking that drew a record 63 million ...

With the Nintendo Switch 2 only being two months old at this point, it makes sense that there aren’t any color options ...

Every April 16, fans of the kawaii universe of Sanrio have one more reason to smile: it’s Pompompurin’s birthday, the lovable yellow puppy who has won hearts around the world since his debut ...