Sanrio and Takara Tomy are gradually releasing Punirunes featuring Sanrio's mascot characters as touchable virtual pets in Japan.

Hello Kitty is one of the most famous mascot characters in the world, yet Sanrio also has several other beloved mascot ...

Sanrio and Allone Switch 2 cases with Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pochacco, or Pompompurin are coming.

In June, at Sanrio Fes, in Yokohama, Japan, the company announced this year’s Character Ranking that drew a record 63 million ...

Photo: @sanrio/Instagram His rival Pompompurin debuted in 1996. He’s a golden retriever who sports a brown beret, and loves milk and crème caramel puddings – a good boy with a talent for napping.