It's not the first time an airline has experimented with unique seating designs. In 2010, an Italian company showed off its standup plane seats at an aviation conference.

Aviosinteriors said of its designs in a statement in 2018: ‘The Skyrider 2.0 is an innovative seat. It allows an ultra-high density in the aircraft cabin. 'Skyrider 2.0 opens the travelling ...

A controversial prototype design for a standing plane seat recently went viral on social media. And a poll has revealed that Gen Z Brits are much more open to the idea of flying without a seat ...