The comedian and former “Saturday Night Live” cast member is the “official boyfriend” in Reformation’s new Valentine’s Day campaign. In a video shared by the company on social media, Davidson explains he’s been coming into Reformation stores being “the perfect boyfriend” for the past few years.

The "SNL" alum stripped down in a new ad for fashion brand Reformation after sharing he had begun removing 200 tattoos.

Now, the comedian has officially revealed his new look, which has reportedly cost him $200,000 (£161,300) in procedures, during an advert for clothing company, Reformation. He stars in a three-minute video where he announces that he is the 'Official Boyfriend of Reformation', acting like a good partner to women trying on numerous outfits.